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Trends

Trends in SEO optimization

Hannah

10 years ago

People have a misconception about online marketing and generally doing business on the Internet. Everyone is sure that simply with...

Trends

Trends in Marketing

Hannah

10 years ago

All marketing trends are just like trains. Some are ready to leave the track, while others are still waiting for...

5 Significant New Online Marketing Trends in 2020

Hannah

3 years ago

Importance of Internet Marketing

Hannah

3 years ago

The Difference Between Marketing and Advertising

Hannah

11 years ago

Marketing Trends

5 Significant New Online Marketing Trends in 2020

Hannah

3 years ago

2020 is a year of online digital marketing, and it has come almost to its full potential and is working flawlessly for the consumer as well as the manufacturers. It...

Internet Marketing

Importance of Internet Marketing

Hannah

3 years ago

A bird flies across different kinds of countries that are situated all across the globe. To make matters specific, marketing is that very bird that flies over various components that...

Trends

Trends in SEO optimization

Hannah

10 years ago

People have a misconception about online marketing and generally doing business on the Internet. Everyone is sure that simply with link building and a little on-page seo will succeed. These...

Trends

Trends in Marketing

Hannah

10 years ago

All marketing trends are just like trains. Some are ready to leave the track, while others are still waiting for all passengers to board – in a nutshell: they are...

Advertising

The Difference Between Marketing and Advertising

Hannah

11 years ago

It is really disturbing how many people make no distinction between marketing and advertising . Even things are even more serious. The importance of one with the other is often...

5 Significant New Online Marketing Trends in 2020

February 10, 2020March 25, 2020

2020 is a year of online digital marketing, and it has come almost to its full potential and is working flawlessly for the consumer as well as the manufacturers. It has brought about a revolution in the e-commerce space. A newer company or industry needs to get accustomed to the current trend of digital marketing or online marketing. It helps the consumers to gain access to all the information of the product and attain smart intellect about the product. Here are the 5 new online marketing trends you should be aware of, be it the producer or the consumer.

Social Media Marketing

All of the e-commerce advertisements are more prominent on social media platforms rather than any other platform of networking as it is being used by almost half of the whole wide world, this means that nearly all of them can assess the adverts and billboards of the companies via the social media platforms and hence is the main reason that online marketing is using social media for advertisements and all the necessary promotional activities.

Vocal Strategies (SEO)

There is a decline in people using physical keyboards and virtual keyboards for typing most of the search options are carried out by the use of the vocal search options like OK GOOGLE, ALEXA and Siri for most of the times. Hence optimising the search priorities is a must and should be flexible enough to get activated at any instant and should be optimised as per the user and must have accuracy. Sirlinksalot Niche Edits are a pretty popular piece of the mix when it comes to ranking. This is an area in which most of the companies and online marketing strategies neglect and take a hit.

Branding and Demo of contents

The best way of luring customers is through adverts which have a live demo of the product testing and manufacturing, which can be depicted in a unique style which can attract the interests of many customers. Branding and providing certifications allows the customers to get a sense of relief and uniqueness and helps in customer and company relationship. The kind of service also plays a crucial factor in the same and can be depicted in the live video demos as-well.

Increase in Demand and Flash sales

It is the best of the marketing strategies out there; this creates a need and demand from the customer endpoint to the consumer. The leading working involves the use of time as a constraint and make up a set of diminishing products which create a notion of false stock out and thus increases the amount of people looking up to the product and desperate enough to buy it for its exclusivity.

Physical Integration

It is the newest strategy which has been a booming one in the current trend of digital marketing is the physical integration. This works based on location, and it can determine the location of the person and notify him/her about the product.

Importance of Internet Marketing

February 9, 2020February 11, 2020

A bird flies across different kinds of countries that are situated all across the globe. To make matters specific, marketing is that very bird that flies over various components that extend all across the world. These components are essential steps that you need to take if you wish to reach the top. Internet marketing is one component and by far can be considered to be an essential one. Due to a whole bunch of reasons, every business organization requires internet marketing to survive in this digital era. Hence, to be specific once again, here’s why internet marketing is important.

1. Everyone is Online

In case you didn’t know, here’s a quick update. Around 4.5 billion people use the internet from all around the globe. Yes, that’s a lot of individuals and a viable space for marketing. For purposes like visibility, you may never find a better global stage than the internet. Making matters work with the internet also helps you understand your target audience on the basis of the platform that you pick. This is where social media comes into the picture since it spreads all across the youth.

2. A Personalized Experience

Regardless of the large crowd, internet marketing can help individuals gain a personalized experience. Things will take place based on their set of interests and concepts like spoon-feeding can be brought into the picture. The right example of the same can be Email marketing. This particular form of marketing aims to provide consumers with emails that contain information about the things that they want. Hence, by all means, you need to weigh in on this personalized experience.

3. Communication

Another essential part of internet marketing is the fact that it promotes two-way communication between you and your customers. Due to advancements, aspects like tech support and customer support have come into the picture. They tend to aim at customer satisfaction by communicating solutions soon after hearing problems. This particular activity has gained the epitome of importance, and every single organization has the same.

4. Visibility

When you display something in this vast market, people take notice, and that raises visibility. By advertising on different platforms on the internet, you can move forward in the right manner towards popularity. If your brand clicks well with the audience, you can be assured of growth that takes place quickly.

5. Traffic

The biggest downfall of traditional marketing can be described as the biggest gain in digital marketing. Through traditional sources of marketing, it is quite hard to acknowledge nor obtain leads. But with digital marketing, you can cross that hurdle. The ability to understand traffic and control the same goes a long way in helping your organization reach the top.

Trends in SEO optimization

April 1, 2013February 6, 2020

People have a misconception about online marketing and generally doing business on the Internet. Everyone is sure that simply with link building and a little on-page seo will succeed. These elements are important, but they should not be the only ones in your online marketing strategy . To reap success, you need to socialize your site, create social networking contacts, and engage your visitors with interesting information they would like to share with friends.

It is true that link building is at the heart of online marketing and advertising , but if you really want to be competitive you need not only the basics, but the periphery as well.

The whole section of the SEO News site suggests that the topics of the articles inside will be “Trends in SEO Optimization “. Of course, every week I discover something new about SEO optimization, be it a trend, a news story or a new method. This topic is named just because SEO optimization has undergone dramatic changes in recent years. SEO is not what it was!

Trends show that search traffic from search engines decreases dramatically, while search engine traffic literally explodes. While until a year ago it was advisable for any internet marketer or expert to redirect their strategy to social networks, it is now mandatory.

Clearly at least 90% of your efforts and budget should go to e-commerce and traffic from social networks. Here are some tips on how to turn your online marketing campaign into this:

Find the people who are looking for you through Facebook!

We need an audience that is very interested in our products or services, and Facebook is the only social network that can win it. When we advertise on Facebook, we choose which audience to display our banners and the options are endless: age, country, city, gender, university, interests, work, former job … With the right ad settings, we can reach a target audience of over 95% accuracy. It’s just phenomenal. Before Facebook it was really an achievement to reach 25% of the interested audience. This means that 3/4 of us are not really interested in our products and are not potential customers.

Your ad campaign must have a social networking design!

Studies have shown that users click the “like” button on social networks not because they like the brand or product, but because they like the way it is presented (funny video, interesting picture) and want to share it with their friends, ie. to impress them.

This means that our design is social networking compliant. Everything we share is interesting, fun or unusual and people want to share it.

Everyone has seen the ad for the new iPad 3 with the hologram football game or the one where they use a tablet for a cutting board. This is a perfect example of content tailored to social networks and is shared by almost everyone.

Of course, these were not all trends, but the idea is clear. Don’t rely on old methods alone. Become a specialist in one of the new areas and this will give you a huge advantage over your competitors. If you are still new to online marketing and advertising, you can contact our neck team. We will be happy to help any business on the Internet.

Trends in Marketing

February 20, 2013February 6, 2020

All marketing trends are just like trains. Some are ready to leave the track, while others are still waiting for all passengers to board – in a nutshell: they are not ready yet and therefore it is not appropriate to use them in our marketing campaign . It is also quite convenient to divide trends into two main groups: action packed and waiting passengers.

For the first time in this topic, we will also touch on old-fashioned, traditional marketing , often referred to as offline offline SEO professionals . In fact, we will touch it to the point that we can explain why we should not rely on it and how it will continue to lose in its fight with online marketing . Of course there are methods that are still effective, but they are quite expensive and not every small business can afford them, unlike internet marketing , where everything is much cheaper and more efficient.

I will start my presentation with action-ready methods. Most old-fashioned marketing methods find their place here because they have been used for decades and have proven to be working and profitable.

Reductions and hot offers
To date, consumers are increasingly able to compare the prices of goods in the various stores where they are offered. This is how the traders who offer the cheapest product benefit. This does not mean that the gamblers will be left without customers, but the trend tends to go in this direction. More and more people are using price comparison sites and choosing the best deals. The more services and goods you offer at a competitive price or at the lowest price, the more users will buy from you. The global economy is still booming and no one will refuse to grab a good product or service at a low price.

Local marketing
If you offer services in Ruse you would not advertise in the Plovdiv newspaper Maritza, because this advertisement will not get you clients from Ruse. This is obvious and no one makes this mistake, but it does make quite similar mistakes that are not so obvious. It is advertised in places that are not specifically related to your business or your location and the people who “consume” the ad are not exactly the ones you need. Try to locate your business, advertise on sites and media closely related to your area or city. Your ad may reach fewer people, but a great many will be interested and take advantage of what you have to offer. Even children know that quantity is not important, but quality.

Trends that are still waiting for passengers are fresh and innovative. However, most of them have not proven themselves or consumers are not yet fully ready to use them. Some of them are:

Mobile marketing
For those of you who are not aware of exactly what mobile marketing is, I will briefly explain: sending sms and voicemails to targeted customers to promote a product.
Unfortunately, this method is not ready for action yet because it is too expensive and text messages have a small limit. Small businesses are better placed to focus on email marketing , which is much more profitable and has no limit on the size of the content. The only investment here is buying an email list. Everything else is free.

Social marketing
This is about social networks that have been gaining enormous power in recent years. Everyone loves and uses them. Almost all of your customers are already on social media and talking about you. It is imperative that you have a presence in these places and even communicate with your customers there. Enjoy even the negative comments about your business on social networks because, however bad they may be, they give you advice on what lame and what needs to change. The worst thing you can do with social networks is not to be there.

The Difference Between Marketing and Advertising

April 21, 2012February 6, 2020

It is really disturbing how many people make no distinction between marketing and advertising . Even things are even more serious. The importance of one with the other is often confused. But that in no way means that marketing is just advertising and nothing else. That provoked me to create this topic. Here we will explain the differences once and for all. A good knowledge of the components of marketing can not only lead to significant profits for your online business and why not offline. To begin with, I will give you one definition, taken from a textbook for each of the concepts, and then we will delve into them and find the differences.

Marketing is defined as a set of activities and processes that communicate between sellers and buyers for the sake of mutual benefit. Marketing is focused on finding , getting to know and retaining customers .

Advertising, in turn, is a means of disseminating notice of “attractive information” about a product, product, or brand. It aims to arouse interest in certain goods and services and thus to sell them, whether or not people need them. Advertising creates the need for them.

It is immediately clear why so many people are misled and do not distinguish between the two that they are even mistaken. The definitions are very similar and if I make you explain them in two words, the definition will be the same: “finding clients” . Yes but no. This short definition is true to some extent but fits more into marketing .

The truth is that advertising is a small piece of the puzzle of marketing . Let’s imagine that marketing is a big pizza. Advertising is just one slice of this pizza. Public relations (PR), distribution, product pricing, sales strategy, competition research, and customer support are the other parts of the pizza. All the elements must work together and together to achieve the coveted goal of attracting new customers. Each would do the job individually, because the warrior himself is a warrior, but in no case will it be as profitable as when all the elements work together.

I can give many more similar examples to explain the differences, but in my opinion this was quite sufficient. It is already clear to everyone that marketing is much more than advertising .

And for those who are still wondering what all this nonsense has to do with web design, SEO and online marketing, I will explain: online advertising and online marketing are no different than regular marketing and advertising . They are simply the sequel and their modern version of the Internet. Of course, advertising can be on billboards, newspapers, radio and television, but the latest media is the Internet, and accordingly the advertisement there not only finds its place, but also becomes more profitable. AdvertisingNot only is it cheaper on the site through banners and links to your site but it also targets a lot of targeted audiences. We are only able to show our ads on the Internet where people are interested in our products. The result is less marketing investment and more customers.

Imagine a billboard advertising baby diapers: the incest is large, and most passersby have not even thought about children. A banner on a site for mothers with children requires a much smaller investment and attracts the attention of a much more interested audience.

Online marketing is gaining ground, and businesses that are quicker to adapt to the news will benefit much more. Even with the recession, there is no need to save money on online marketing because it is a long-term investment. Investing $ 1 today after a year can get you $ 2, $ 10, or $ 100. Be creative and have a free consultation with a specialist from the Komal Consulting team. It is high time for your business to conquer positions in the online space.

10 Steps to Successful SEO Optimization

April 1, 2012February 6, 2020

The fact that you are here shows that you are a truly passionate SEO enthusiast. You know the basics of SEO and are eager to learn more.

Last week we learned about the four most important methods of SEO optimization , namely: competition research, selection of relevant keywords, unique site content and on-page SEO. Now it’s the other six.

With the title I do not mean to say that SEO is expressed only in the 10th method. Even the opposite. This is all science. The rules of search engines are endless and we, the webmasters, must comply with them. That’s exactly why I split the topic into two parts. SEO is so immense that even a whole page is not enough to describe its basic principles.

Clearly, almost all other methods fall into the off-page SEO category . Off-page optimization aims to build a solid network of links to your site and thus a good reputation in the online space. The more important ones are:

Subvert your site into search engines and directories and directories

Let’s first explain what it is. Search engines are all search engines like Google, Yahoo, Bing, Yandex and more. Each of them provides the opportunity to register your site to participate in search results.

Directories are kind of like mini search engines. They are sites with categories and subcategories. Well organized information allowing us to quickly find what we are looking for. For example, if our site is an online toy store, it’s a good idea to list it in the Kids-> Toys category. Each directory entry links to your site. Some of them are paid, but the fee is small and definitely worth every penny.

Don’t try to outwit search engines. Nobody can!

It is no coincidence they are called search engines. Their algorithms are iron and they are more likely to outsmart you than you are.

Don’t repeat your keyword many times in the meta and title tags. Once enough is enough. Do not obtain links from suspicious directories and do not apply any black hat SEO methods on the site. These are unauthorized methods that can provide you 1000 links in a day. Even if they influence your positions well, it will be for a short time and then you will be punished by Google. If it does not completely exclude you from its index, then it will at least return to a starting position that even later.

Update the content of the site daily

People love up-to-date, new and fresh content. The same goes for search engines. They like to provide up-to-date and quality information to the user. Therefore, sites that offer daily, and why not hourly, content updates are displayed on the front pages. Do not save information. When you come across something new – post it without thinking. And if you don’t, find the news or write something new.

Analyze the results

Google analytics is the best tool for analyzing websites and everything above is free. There you can see how many visits you have received for a given number. Where did they come from (search engine social networks, directly written URL …) to redistribute your efforts by targeting them to the keywords and social networks that bring in the best traffic. I mentioned that you can “see” there, but you actually “should” watch it regularly. Otherwise, you are in luck and do not know exactly what results have been achieved.

Find links for your site

Like Google, links to your site are extremely important. Not only their number, but also their quality. Link = vote / vote for your site. This comparison is quite popular and why. Search engines understand links this way. If someone has put a link to you, then they vote for your site. It is supposed to contain something useful, good or interesting and up-to-date.

The easiest analysis you can do on your site is: In the Google search box, type in the link: “Your site URL”. As a result, pages that link to yours will be displayed. Not all of course, but the most important ones.

And as a dessert, I left the social networks. From something quite insignificant, they have become a major method in SEO optimization and a major source of traffic. Don’t be afraid of them. They are the best advertisement on the Internet. Make yourself a fan page and get in touch with your customers directly.

The Secrets of Online Success

March 1, 2012February 6, 2020

Online businesses have been gaining momentum in recent years. Every business owner of a shop, restaurant or hotel has already realized the power of the Internet as a means of advertising and business expansion. After a short survey, every entrepreneur is ready to enter the online space and present their business to a wider audience. Most attempts to make money online end up failing. In order to succeed, we must be very well prepared before we begin. In addition to research and testing, preparation includes exploring the competition in our niche and studying online marketing in depth .

Many misconceptions about online marketing, seo optimization and making money online have flooded the internet. It is very important to know who they are and not to “bind” them. Most of them have already been repeated thousands of times, thus misleading you even more. So that you do not wonder why you failed in your attempt to expand your business on the Internet, I will tell you what not to believe and what to avoid. The biggest mistake when starting an online business is to follow the tips of “How to become a millionaire on the Internet” or “How to make $ 100,000 with five mouse clicks.” The delusions listed below are not so obvious and this makes them even more insidious.

The biggest misconception about online marketing is that it is free and costs us nothing.

You can find similar titles everywhere. They are so adept at arguing that any fish is ready to catch. Pseudo specialists explain how, with almost no investment, we can make a website for our business and advertise on the Internet. We invest a hundred leva for hosting and domain and expect to make millions just because we have read about the success of a few internet millionaires who started with a very small investment. However, the chance to succeed is the same as striking sixth of the lottery. 99% of amateur attempts at online marketing end in failure. Such a big failure that we cannot even recover the symbolic investment of one hundred leva. In fact, online marketing is effective, but requires market research, testing and last but not least investment. If we have a business that makes a turnover of 10 thousand a year, we have the potential to double that profit, but we need to invest 5 thousand in a marketing campaign. The investment returns twice in just one year, something beyond traditional marketing . By the same scheme, we can win much more, even millions, just by resizing it.

Another misconception – it’s enough to have traffic to the site to sell.

Traffic is only relevant if we have affiliate programs or sell advertising. In many cases, high traffic brings minimal profits, and small but targeted traffic only brings interested buyers and therefore very large profits. What exactly is the fallacy here? We are not aware of what we need. We don’t need traffic. We need professional SEO optimization for your site and online marketing advertising campaign. They will take care of traffic, advertising, links, on-page ptimization, off-page ptimization, banners on sites with similar topics, guest articles, development of social fan pages on the site and all other methods that will bring interested in our products or visitor services. This quality visitor traffic is now quite natural to be called customer traffic, while other methods only lead to pointless visits to our site, in many cases even by people who do not understand the language.

Let’s say we are already aware of everything about online marketing , we have decided on a company that will take care of it and seo optimization. Very often, however, the company that designs our site is different and does not deal with seo. It will comply with our appearance requirements but will not pay attention to many things related to marketing and online sales.

I think basically I explained how it is impossible to succeed in online business without the investment and effort. The secret to success is to be well-informed before we begin and know the eyes are the main misconceptions about online marketing.