2020 is a year of online digital marketing, and it has come almost to its full potential and is working flawlessly for the consumer as well as the manufacturers. It has brought about a revolution in the e-commerce space. A newer company or industry needs to get accustomed to the current trend of digital marketing or online marketing. It helps the consumers to gain access to all the information of the product and attain smart intellect about the product. Here are the 5 new online marketing trends you should be aware of, be it the producer or the consumer.
Social Media Marketing
All of the e-commerce advertisements are more prominent on social media platforms rather than any other platform of networking as it is being used by almost half of the whole wide world, this means that nearly all of them can assess the adverts and billboards of the companies via the social media platforms and hence is the main reason that online marketing is using social media for advertisements and all the necessary promotional activities.
There is a decline in people using physical keyboards and virtual keyboards for typing most of the search options are carried out by the use of the vocal search options like OK GOOGLE, ALEXA and Siri for most of the times. Hence optimising the search priorities is a must and should be flexible enough to get activated at any instant and should be optimised as per the user and must have accuracy. This is an area in which most of the companies and online marketing strategies neglect and take a hit.
Branding and Demo of contents
The best way of luring customers is through adverts which have a live demo of the product testing and manufacturing, which can be depicted in a unique style which can attract the interests of many customers. Branding and providing certifications allows the customers to get a sense of relief and uniqueness and helps in customer and company relationship. The kind of service also plays a crucial factor in the same and can be depicted in the live video demos as-well.
Increase in Demand and Flash sales
It is the best of the marketing strategies out there; this creates a need and demand from the customer endpoint to the consumer. The leading working involves the use of time as a constraint and make up a set of diminishing products which create a notion of false stock out and thus increases the amount of people looking up to the product and desperate enough to buy it for its exclusivity.
It is the newest strategy which has been a booming one in the current trend of digital marketing is the physical integration. This works based on location, and it can determine the location of the person and notify him/her about the product.